The work behind
the perspective.

ARMED — the premium and luxury men’s personal care and beauty brand. Born in Dubai, made in Korea.

The concept

The sign of Discipline — clean, Courage — the bold look, and Strength — strong. Presenting ARMED, the premium and luxury men’s personal care and beauty brand, honoring men globally.

The real gap

The men’s grooming market is saturated with generic products that lack identity, emotional connection and premium positioning tailored specifically for modern men. ARMED bridges this gap by creating a luxury grooming experience that represents confidence, elegance and masculine self-expression through refined products and a bold visual identity.

MOVANSA — a premium outdoor & travel lifestyle brand, built for cultural reflection into luxury, movement and purpose.

The concept

MOVANSA is built for cultural reflection into luxury, movement and purpose. Combining outdoor functionality with minimal modern aesthetics, the brand reflects adventure, durability and contemporary travel culture.

The gap

Most outdoor and travel brands either focus heavily on performance or only on fashion. MOVANSA bridges this gap by creating products that deliver both refined aesthetics and practical functionality for everyday explorers.

trèStique — a direct-to-consumer makeup brand built around a simple, holistic, travel-friendly routine with refillable products.

The gap

Many offerings come with complex routines that take time, and there is a shortfall in travel-friendly, simple “beauty-on-the-go”. Large swathes of consumers want their simple routine — with top quality, travel friendliness and a simple yet holistic approach.

The response

Compared with the industry, trèStique customers spend more on their first order, buy more units per transaction, return more often and come back sooner between orders — the slides set out each comparison.

Bendita — a Dubai womenswear boutique brought online with a premium e-commerce store across desktop and mobile.

The brand

Bendita is a Dubai womenswear boutique — corsets, gowns, night-out and resort wear — presented online as Dubai’s fashion gem, with campaign imagery that sets a confident, luxurious tone from the first screen.

The storefront

The desktop store opens on a full-width campaign, with “Shop bestsellers” and “New & hot” entry points, an “Inspired by you.” lookbook shot across Dubai, and a clean product catalogue with filters and sorting.

NEXSO — a next-generation tech lifestyle brand built around innovation, minimalism and smart living, launched on the Amazon UAE marketplace.

The concept

NEXSO is a next-generation tech lifestyle brand built around innovation, minimalism and smart living. Designed for modern users, the brand blends futuristic aesthetics with everyday functionality to create premium technology experiences.

The gap

Most tech brands focus only on specifications and performance. NEXSO fills the gap by combining advanced technology with bold design, lifestyle appeal and a premium modern identity.

NorthZone — a modern supermarket and lifestyle retail brand focused on freshness, convenience and customer trust.

The logo overview

North Zone reflects freshness, simplicity and everyday convenience. Inspired by natural products and modern retail culture, the identity combines vibrant colors and playful typography to create a friendly and memorable supermarket brand.

The colors

The green represents freshness and healthy living, while the yellow symbolizes warmth, positivity and energy. The identity system is designed to remain consistent and recognizable across all brand touchpoints.

Some More Results — marketplace sales dashboards from client engagements, shown within the limits of our client agreements.

Observations and compliance

Due to the restrictions and NDAs signed with most of our clients, we are unable to show the maximum results generated and strategies made during our engagements — especially in the UAE and Saudi Arabia.

All time results

The sales dashboards show all-time snapshots of order items, units ordered and sales trends across several marketplace accounts, compared against the same periods.

Sparkly Essentials — a soft-pink lifestyle brand built around the GlitterBug, with a full identity, packaging and apparel system.

The GlitterBug

The GlitterBug is someone with abnormal levels of curiosity for all things that shimmer and shine, with a super power to turn even the dullest and most mundane moments into a glittering experience.

The personality

With eyes that twinkle like stars and a heart full of love, a true GlitterBug always leaves a trail of sparkle and positive energy wherever they go — the feeling the brand is built to carry.

Althakeel — a house of brands for the future, with an identity built on the Egyptian Ankh, the ultimate emblem of life.

The Egyptian Ankh

We chose the Egyptian Ankh as the heart of Althakeel's logo because, for millennia, it has stood as the ultimate emblem of life, vitality and enduring strength — qualities we breathe into every brand we touch.

Giving life

Just as the Ankh's loop and cross unite heaven and earth, our work fuses creative vision with solid strategy to "give life" to your business. It is more than a symbol; it is our promise to empower the brand with the strength and spirit of life itself.

Store1920 — an affordable consumer products marketplace with agentic commerce, live-stream shopping and a family of 1920 concepts.

The offerings

Store1920 is an affordable consumer products based marketplace with primary price positioning between AED 50 and AED 350, a dedicated luxury brands portal, a strong focus on local vendors and procurement, and a gimmick and fun based mobile and web application.

Agentic commerce

An AI-advanced brand architecture introduces AI based virtual sales assistants and product recommendations, while live streaming-enabled commerce runs on the website and social channels — with more online payments over COD, and USDT and crypto payments introduced.