Back to selected work

Brand Launch

Althakeel

Giving life to brands.

Althakeel brand presentation, slide 1
Althakeel brand presentation, slide 2
Althakeel brand presentation, slide 3

01 / 03

The cover — the Althakeel identity.

Sector

Brand building & retail

Scope

Brand identity · House of brands · Bilingual logotype

Case

09 of 10

The Egyptian Ankh

A symbol of life at the heart.

We chose the Egyptian Ankh as the heart of Althakeel's logo because, for millennia, it has stood as the ultimate emblem of life, vitality and enduring strength — qualities we breathe into every brand we touch.

Giving life

Creative vision with solid strategy.

Just as the Ankh's loop and cross unite heaven and earth, our work fuses creative vision with solid strategy to "give life" to your business. It is more than a symbol; it is our promise to empower the brand with the strength and spirit of life itself.

The identity

Arabic and English, one mark.

The logotype presents the brand name in English and in Arabic calligraphy, joins the A, T and K with the Ankh, and carries the slogan "Giving life to brands" — supported by a location pin, commerce bar and growth arrows.

The house of brands

Brands operated by Althakeel.

As a house of brands for the future, Althakeel operates ARMED, MOVANSA, Store 1920, Gharaam, NEXSO and Velore Paris — spanning grooming, luggage, retail, fragrance, tech and fashion accessories.

What the work shows

  • An Ankh-based mark joining the A, T and K.
  • Bilingual English and Arabic logotype with slogan.
  • Signage for "A house of brands for the future."
  • A portfolio of six operated brands.

Althakeel — a house of brands for the future, with an identity built on the Egyptian Ankh, the ultimate emblem of life.

Next case study

Store1920

Store1920 — an affordable consumer products marketplace with agentic commerce, live-stream shopping and a family of 1920 concepts.

Your next decision starts here

Let’s discuss
your business.

  • 15-minute strategy session
  • AI + human insight
  • A clear next step

One conversation can change the direction of your business.Start yours today