E-commerce
Beauty on the go — simple, refillable, travel-friendly.
The cover — the trèStique identity.
The gap
Many offerings come with complex routines that take time, and there is a shortfall in travel-friendly, simple “beauty-on-the-go”. Large swathes of consumers want their simple routine — with top quality, travel friendliness and a simple yet holistic approach.
The response
Compared with the industry, trèStique customers spend more on their first order, buy more units per transaction, return more often and come back sooner between orders — the slides set out each comparison.
Unit economics
Blended acquisition cost, return on ad spend, order value and lifetime value are presented side by side, showing a brand that is profitable on the first order with plenty of room to grow and costs that can reduce with scale.
Refillable & growth
The refillable makeup opportunity adds a subscription customer with a higher lifetime value. Growth runs across the website, Amazon, subscription boxes and retail — direct-to-consumer, repeatable, scalable, profitable, and the brand owns the customer.
What the work shows
trèStique — a direct-to-consumer makeup brand built around a simple, holistic, travel-friendly routine with refillable products.
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